# Lifetime pass price hike

**URL:** <https://forums.plex.tv/t/lifetime-pass-price-hike/940565>\
**Category:** General Discussions\
**Created:** [July 12, 2026, 9:32am UTC](https://forums.plex.tv/t/lifetime-pass-price-hike/940565 "2026-07-12T09:32:10Z")\
**Posts on this page:** 4\
**Page:** 1

<div class="post-metadata">

**Author:** ![shadowsnipy](https://avatars.discourse-cdn.com/v4/letter/s/df705f/32.png) [@shadowsnipy](https://forums.plex.tv/u/shadowsnipy)\
**Post date:** [July 12, 2026, 9:32am UTC](https://forums.plex.tv/t/lifetime-pass-price-hike/940565/1 "2026-07-12T09:32:11Z")

</div>

this is out the gate, i was planning on buying the lifetime plex pass, at 250 USD its $432.00 NZD was do able, with a few weeks of saving, now its completely out of reach, the price hike to $750 USD has now pushed the lifetime plex pass to $1300.00 NZD this is ridiculous how can anyone who hasn’t won the lotto or became a crypto millionaire afford this.

come on Plex, i was singing praises on how awesome this was when it was affordable.

---

<div class="post-metadata">

**Author:** ![dane22](https://sea1.discourse-cdn.com/plex/user_avatar/forums.plex.tv/dane22/32/4389_2.png) [@dane22](https://forums.plex.tv/u/dane22)\
**Post date:** [July 12, 2026, 12:08pm UTC](https://forums.plex.tv/t/lifetime-pass-price-hike/940565/2 "2026-07-12T12:08:36Z")

</div>

This was announced almost 2 month ago in a blog post explaining why: [https://www.plex.tv/blog/new-lifetime-plex-pass-pricing/](https://www.plex.tv/blog/new-lifetime-plex-pass-pricing/)

There where also emails sent out about this, as well as banners on this forum

---

<div class="post-metadata">

**Author:** ![JCHH](https://sea1.discourse-cdn.com/plex/user_avatar/forums.plex.tv/jchh/32/84326_2.png) [@JCHH](https://forums.plex.tv/u/JCHH)\
**Post date:** [July 12, 2026, 6:58pm UTC](https://forums.plex.tv/t/lifetime-pass-price-hike/940565/3 "2026-07-12T18:58:43Z")

</div>

> [@dane22](#):
>
> There where also emails sent out about this

Mine was sent on 19-May - plenty of warning.

---

<div class="post-metadata">

**Author:** ![SE56](https://sea1.discourse-cdn.com/plex/user_avatar/forums.plex.tv/se56/32/222425_2.png) [@SE56](https://forums.plex.tv/u/SE56)\
**Post date:** [July 13, 2026, 3:49am UTC](https://forums.plex.tv/t/lifetime-pass-price-hike/940565/4 "2026-07-13T03:49:32Z")

</div>

I received a email in May, I live in Australia and there was a very noticeable Banner at top page in the forums as dane22 stated.

To add there were a couple Discussions on the matter and the following `Announcement`.

> [@New Lifetime Plex Pass Pricing](https://forums.plex.tv/t/new-lifetime-plex-pass-pricing/938910):
>
> Hey everyone, Today we’re announcing an important pricing update. Starting July 1, 2026, the price of a new Lifetime Plex Pass will increase to $749.99 USD\*. When Plex first started, we were movie and TV fans who wanted to make something great for people like us. We chose to offer a Lifetime subscription early on because we knew many of our customers would rather pay a higher one-time fee for software that they can depend on every day. We’ve considered eliminating the Lifetime Plex Pass in th…