# Plex Fireside in the Forums **URL:** \ **Category:** General Discussions\ **Created:** [August 28, 2023, 7:51pm UTC](https://forums.plex.tv/t/plex-fireside-in-the-forums/851849 "2023-08-28T19:51:04Z")\ **Posts on this page:** 1\ **Showing post:** 94
**Author:** ![McWanke](https://sea1.discourse-cdn.com/plex/user_avatar/forums.plex.tv/mcwanke/32/268861_2.png) [@McWanke](https://forums.plex.tv/u/McWanke)\ **Post date:** [September 12, 2023, 8:06pm UTC](https://forums.plex.tv/t/plex-fireside-in-the-forums/851849/94 "2023-09-12T20:06:17Z")
> [@beckfield](#): > > But Plex’s streaming content suffers from the same affliction that all ad-supported streaming services do – there seems to be no attention paid to where ads are injected. […] Instead, ad breaks are inserted seemingly at random, often in mid-sentence of someone’s dialog, or otherwise disrupting dramatic moments. > > Does Plex have any plans on addressing this problem? While I am posting, these are not my words, having come from the famous @schuyler who is caught up in meetings at the moment: "I agree, badly placed ad breaks are incredibly frustrating. They can really take away from the enjoyment of the movie/show. We’ve always tried to do something to optimize the ad breaks. Sometimes we get suggested ad breaks from our content partners, which is great. Sometimes we’re able to rely on things like chapter markers. But sometimes we have nothing to go by and have to rely on inspecting the video to look for good breaks. “And the good news is that we’ve recently been working on improving our algorithm in those cases, using some new signals to not only try to find the best possible ad break but also try harder to avoid the _worst_ breaks (mid dialog). We’re currently testing the new approach on a narrow subset of our content, and the initial results have been really promising. So we hope this should get a lot better pretty soon, and it’s something we’ll always look to improve.” --- _[View the full topic](https://forums.plex.tv/t/plex-fireside-in-the-forums/851849)._