I’ll need to read the whole announcement, but it’s obvious right now that anyone on the fence about buying the Lifetime Plex Pass should seriously consider buying it before the price increase. Disclaimer: I bought it back when it was half the current price, so I’m not really good for advices here…
I think Plex is simply repositioning themselves as a luxury product, which it is, IMHO. (And I say this as an adult with very low annual incomes.)
(Here it is. I definitely understand that.) (I also edited a second or third time to fix a typo. Sorry everyone.)