The look of the UI and horizontal scrolling works much better on Apple TV (TV devices in general) than the new iOS app where it doesn’t work well at all. The incorporation of show logos is effective where accurate and high quality logos exist (not so much when they’re out of date or low quality but I know devs have said we’ll be able to edit those locally which is great). I still really don’t like having not option to set at least the Continue Watching row to use Show instead of Season posters as I have lots of useful info overlaid on my show posters that is all lost in the new UX. I haven’t seen devs address that particular point anywhere but I really hope that Show vs Season posters will become a user configurable option across the board.
A minor suggestion on the UX but one I think would make the app look more in line with other modern apps - implement the correct logos to represent e.g. Dolby Vision, HDR10+, Dolby Atmos, DTS etc. A supposedly modern look with boxes that just say “4K DoVi/HDR” looks a little incongruous.
Biggest gripe remains that everything is buried way too deep. If I want to see details on an episode I have to navigate to the show, then the season, then click the individual episode. Way too many layers to navigate. Which is a shame because I think the new Season view with description at the bottom looks pretty good but there’s plenty of space above next to the subtitle/CC icon to display media quality info, air date, episode length or ratings. If I click an item on the homscreen it takes me right to the individual episode details but I don’t think that’s an improvement on the previous version where doing so gave you the same information but in the season view. Long-holding for the menu on an item and selecting “Go to season”. takes you to the start of the season and doesn’t focus on the episode you selected so you can’t even shortcut that way.
I get with the new library navigation they want to tidy up the home screen and it does, but… does it aid navigation and discoverability? No. Quite the opposite. You can’t quickly get to different libraries and content from the sidebar of the home screen anymore. You’ve got to scroll all the way to the top, click libraries, then scroll horizontally to the library you want, then scroll vertical, then swipe left to bring up the side navigation bar, then choose Browse, Collections etc. It doesn’t even remember the last used tab like the previous app so I can’t at least go through them all and select Browse once and have them default to that. The result is that my own content is just so buried beneath layers that it makes discoverability and navigation a huge pain point.
Overall it’s similar to the launch of the new experience on mobile - I understand the rationale behind a unified interface but at the same time there seem to be a lot of conflict between making it clean and pretty versus actually making it useful, easy to navigate and surfacing the relevant detail. I’m slightly concerned at the lack of iteration or implementation of user feedback so far in the overall New Experience project since launch on mobile last year as that version is still horrible to use or navigate on a mobile device and a one-size fits all approach is clearly not going to work as mobile and big screen apps are two very different beasts.
If the new UX launches publicly in a state similar to present without a lot of refinement then I wouldn’t choose to use it over the existing app. So I’m hoping with the addition of a TV app preview major changes will start to happen to make the new app more modern, easily navigable and content far easier to access and discover.