Plex media player - auto run

Hi guys.
I just can’t make plex media player autostart when windows (10) starts.

It is enabled in the program to auto run.
there is a shortcut in the shell:startup
and I can see it’s enable in windows startup services.

but it does not run. there is no errors or anything.
and everything is running the latest version. :confused:

I’m having the same issue. It used to work but with my fresh install of windows and plex it stopped