I agree 100%.
That said, I am afraid they will never use the native player again because it is too “weird” to them. I have said it before, but there is a very deeply rooted anti-Apple vibe amongst the devs that they won’t admit to, and it always feels like they begrudgingly have to dev for the Apple TV.
Every once in a while you get a glimpse of what I am referring to, emphasis mine.
Roku lovers rejoice I guess?
