Hey everyone,
Today we’re announcing an important pricing update. Starting July 1, 2026, the price of a new Lifetime Plex Pass will increase to $749.99 USD*.
When Plex first started, we were movie and TV fans who wanted to make something great for people like us. We chose to offer a Lifetime subscription early on because we knew many of our customers would rather pay a higher one-time fee for software that they can depend on every day.
We’ve considered eliminating the Lifetime Plex Pass in the past, given that recurring subscriptions help us sustain long-term development, but we know it’s still a valuable option for many in our community. So instead of retiring it, we’re keeping it available at a price that reflects the real, ongoing value of the software we’re committed to building and maintaining for years to come.
What’s changing:
- The price of a new Lifetime Plex Pass will increase to $749.99 USD* on July 1, 2026, at 12:01 AM UTC.
What’s not changing:
- All current Lifetime Plex Pass holders will continue to have access to all benefits and perks associated with a Plex Pass. (Nothing will change for you.)
- Monthly & annual subscription pricing for Plex Pass and Remote Watch Pass will remain unchanged.
You have until 12:01 AM UTC on July 1, 2026, to get a Lifetime Plex Pass at the current price of $249.99 USD* here. If you’ve been considering it, now’s a great time to buy.
The focus for us here at Plex as we move forward is to continue making Plex the definitive app for anyone who loves movies, TV, music, and curating a personal library of content that you control. We’ve heard from you through our surveys, forum posts, and social media, and we take your feedback into account as we develop our roadmap.
The roadmap we’re working on is meant to improve the quality of life on our supported devices and continue to expand the features that we have and you use. This is by no means an exhaustive list, but some things that are coming:
- Improvements to Downloads, such as grouping by show and the ability to automatically download new episodes
- Support for Playlist creation and editing in the mobile apps
- Music and photo library support will be restored in the mobile apps and the new experience on TV apps.
- Support for NFO metadata
- All server and library management features currently available on app.plex.tv will be added to the mobile apps (and TV apps where it makes sense)
- Audio enhancements such as boosting dialog and normalizing loudness
- Additional transcoding video improvements
- IPv6 Support
For every library you’ve created, poster you’ve changed, bug report submitted, forum post written, and feature suggestions made, from all of us at Plex, thank you for being here and for continuing to support what we’re building.
You are the reason we keep building.
The Plex Team
FAQ
Why are we raising the cost of the Lifetime Plex Pass?
As stated in the above messaging, this adjustment ensures that the price of a Lifetime Plex Pass continues to more accurately reflect its true value. Over the years, as our software and product has evolved, the breadth of features and benefits included with your Plex Pass has expanded. This increase ensures we can continue to invest resources into building and maintaining the Plex personal media software, while continuing to offer a Lifetime option
When does the new Lifetime Plex Pass price go into effect?
12:01 a.m. UTC July 1, 2026.
Is my Monthly or Annual Plex Pass Subscription changing?
No. This change we’re announcing only affects the cost of a Lifetime Plex Pass. There is no change to the monthly or annual subscription pricing. Existing subscribers can view their subscription details on their Subscriptions & Payments page (or your app store account, for those with a subscription through an app store) at any time.
Where can I compare Plex plans and prices?
You can compare our current plans and pricing and change plans at any time. For those who have no Plex subscription, you’ll find information on our Plex Pass plans page. Existing subscribers can view upgrade options on their Subscriptions & Payments page, when signed in.
Can I purchase the Lifetime Plex Pass at the$249.99 USD price point?
From now until 12:01 am July 1, 2026 you are able to purchase or upgrade to the Lifetime Plex Pass through your account or on our plans page.
I currently have a Monthly or Annual Plex subscription and want to upgrade to a Lifetime, how do I do that?
If you are currently paying for a subscription to Plex directly, it’s as easy as going to your Subscriptions & Payments page and viewing the upgrade options.
For those currently paying for a subscription through the Apple App Store, Google Play Store, or another app store, please review the upgrade directions on our support page.
*Example price in USD. Exact pricing in other currencies may vary.
