You need to unclaim/reclaim the server:
- Stop Plex Media Server.
- Go to Authorized Devices: https://app.plex.tv/desktop/#!/settings/devices/pms
- If your server is listed, delete it.
- Then follow this document to reclaim your server: You need to reclaim your server, but don’t dare to touch the Windows Registry
Alternate Step 4: Edit the Windows Registry yourself. See Why am I locked out of Server Settings and how do I get in?
You should then be able to run Plex Media Server and claim it via http://127.0.0.1:32400/web.